“Great things are not accomplished by those who yield to trends and fads and popular opinion.” ― Jack Kerouac

Hi again,
This week my blog focuses on social media analytics.
I have chosen to use iTunesMusic as my example.

Below you will see the last 10 tweets about iTunesMusic (at the time I ran the Monitter search):

RT @BonJovi: You can still get your copy of #WhatAbout Now from @iTunesMusic! Buy here: http://t.co/lbCp0T6FBN http://t.co/Thj8zhyhKG
esteves_es  14:10web

RT @jason_mraz: Watch ‘The Woman I Love’ music video http://t.co/OTRhAOJj & download it on @iTunesMusic! http://t.co/DDiK3vFL #TheWomanILove
Placchettag  14:07web

For Booking or all 50 Tyson info please contact ~ @AWinMusic or info@awinmusic.com #50isBACK on @iTunesMusic
50tysonofficial  14:06Mobile Web (M2)

RT @jason_mraz: Watch ‘The Woman I Love’ music video http://t.co/OTRhAOJj & download it on @iTunesMusic! http://t.co/DDiK3vFL #TheWomanILove
DameDianna  14:04web

RT @mercuryrecords: .@MONATheBand‘s new single “Goons (Baby, I Need It All) on @iTunesMusichttp://t.co/PveWS3H7UL
zaqachooMONA  14:01Twitter for iPhone

Support comedian Mike MacDonald. The Better Bootleg available now on @iTunesMusic All profits go to Mike https://t.co/o9dk9gYvb8
Y108Rocks  13:58web

RT @mercuryrecords: .@MONATheBand‘s new single “Goons (Baby, I Need It All) on @iTunesMusichttp://t.co/PveWS3H7UL
ratherlovelyrec  13:53CUMULATIVE COOL

As you can see, a lot of these are RT (retweets) which is when someone repeats what another person has tweeted.
These tweets are also originating from various devices such as smartphones and laptops.

The iTunesMusic mentions tend to be about new music/singles being releases, and promotion of musicians themselves rather than the actual iTunes software.
In the end this is still leading consumers to the iTunes program, so it will have a positive impact on iTunes and may increase their amount of users.

I also pulled some analytics from Twitanalyzer which takes any mentions of iTunes on Twitter and formats it into a bar graph which illustrates both the impact and influence that iTunes has had on Twitter on a specific date.
As you can see, this was at a weekly high on March 16, 2013


Music sales in this day and age seem to mostly be generated through software like iTunes. The days of records, tapes and CDs are almost over (much to my dismay.)

Some bands are going “retro” and releasing their albums on vinyl again which I personally think is kind of cool. Check out Vanessa Carlton’s “Rabbits on the Run” vinyl or Paramore’s latest self titled album as some examples.

Please share your thoughts on the digital music era, twitter, books or music here. I’d love to hear your opinions.

’til next time…


The Perks of Being a Wallflower

March 8, 2013 – Summit Entertainment and Stephen Chbosky bring to life the story of Charlie – an introverted teenager starting out at a new high school and his struggles to deal with loneliness and depression.

The book was originally written by Stephen Chbosky and published February 1, 1999 by MTV. The film adaptation was released on September 21, 2012 in selected cities and reached nationwide release on October 12, 2012.
HD trailer

Some cast members:

Logan Lerman Logan Lerman
Dylan McDermott Dylan McDermott
Kate Walsh Kate Walsh

 A list of books recommended to Charlie in the book & movie:

This inspirational story will speak to all generations (PG13) and if not, you will at the very least get a good music or book recommendation out of it.